RCB reign supreme as 'most popular IPL team' on social media for 5th consecutive year

As the excitement builds for another thrilling season of the Women’s Premier League and the IPL, RCB fans remain the undeniable heartbeat of the team. Their unwavering passion and electrifying presence, both in the stands and across digital platforms, have once again crowned RCB as the most followed franchise on social media for an astounding fifth consecutive year. The Royal Challengers are ready to unleash a power-packed performance, with their loyal fans continuing to fuel the fire that drives the team forward.

Royal Challengers Bengaluru continued with their phenomenal performance on social media, clinching the numero uno spot as the most popular IPL team for the fifth consecutive year. According to social media analytics tools, Social Insider and SEM Rush, RCB racked up a monumental 2 billion engagements across all social media platforms, surging ahead of Chennai Super Kings by a whopping 25%.

With 5 million new followers across all platforms, RCB continues to be the fastest-growing team on social media. Apart from the roar of triumph in the IPL’s social media race, RCB has also established itself as one of the five most engaging sports teams on Instagram across the planet by ranking third, just behind football giants Real Madrid and FC Barcelona.

As a blazing testimony to the rapid growth on social media, RCB’s Whatsapp channel garnered a staggering support of 7.5 million followers, making it the most-followed IPL team on the platform.

With the franchise continuing to excel, Rajesh Menon, VP & Head of RCB, opened up on the attention-grabbing performance across the platforms.

Menon said, “It’s all thanks to our 12th Man Army. Their energy and belief are evident in every game, whether felt in the stadium or through their unwavering digital support. They are at the core of everything we do, and seeing this kind of response motivates us to keep pushing forward, staying true to what we stand for, and continuing to give our best.”