ICC and IMG sign a massive live streaming deal

26 Feb, 2021 By Editor

The International Cricket Council (ICC) announced a massive live-streaming deal with the International Management Group (IMG), a global sports and events management company.  

The primary objective of this deal is to make the game available to more fans around the world. As many as 541 matches across Men’s T20 World Cup 2022, Women’s T20 World Cup 2023 and Men’s Cricket World Cup 2023 will be broadcasted globally via live streaming.

As a part of this agreement, even the qualifier games from all the three World Cups will be broadcasted.

“We are delighted to be partnering with IMG to deliver more cricket to more fans than ever before. This is a significant step forward for our sport and increases the size of our platform globally, which supports our long-term ambitions for greater sustainability for all of our Members,” ICC Chief Executive said in a release.

"Of the 541 matches that will be broadcast, 145 are women’s matches and 80 Associate Members will see fixtures from 41 qualifier events being produced and distributed, with more than 50 of those Members enjoying global coverage at an ICC event for the first time ever,” the ICC said.

A chance for new cricketing nations to emerge

“In the Women’s T20 World Cup 2023 pathway, eight teams: Bhutan, Botswana, Cameroon, France, Malawi, Myanmar, Philippines, and Turkey will be making their debuts in international ICC Women’s events,” the release further stated.

Meanwhile, Hungary, Romania and Serbia are the new teams that will be part of the Men's T20 World Cup qualifiers in Finland.