IPL is not just a cricketing contest of epic proportions anymore. It is a festival that leaves the entire nation hooked. So how does the dynamics work for such a global scale extravaganza? How do the revenue and subscription models work? Anil Jayaraj, former CEO of Viacom, shares a detailed insight into how the ball rolls, keeping the entire nation and a universe of cricket fans glued to the screens while revealing the disruptive new changes taking the ever-involving panorama of broadcasting. This is Big Basket presents the #RCBPodcast. Download the Big Basket App and get groceries, electronics and more delivered in ten minutes. 📲
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