Golf's New Era: European Tour's Commercial Director Max Hamilton on the sport’s evolution & fans

Golf has always been a common denominator for individuals from across various walks of life. However, blending that with the modern-day fan-consumption in terms of broadcast and engagement, Max Hamilton, the Commercial Director of European Tour, has set a revolution in place. Hear him talk inexhaustibly about how he has been blending broadcasting aspects from various sports and ages to make an experience to remember for the fans.

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