Virat Kohli is India’s most valuable celebrity
Virat Kohli has done it yet again, for the fourth consecutive year, India captain remained on top as the country’s most valuable celebrity. According to the multinational consultancy firm, Duff & Phelps’ annual Celebrity Brand Valuation Study, the 32-year-old is valued at $237.7 million which is almost the same as that of last year’s valuation.
The year 2020 was a tough and testing year for many, as a plethora of industries saw a decline in their economic growth. Given everything going on in the world 'Embracing the New Normal' was chosen as the theme for this edition of the annual Celebrity Brand Valuation Study.
Virat Kohli and Akshay Kumar have retained their first and second spots respectively. India and RCB captain is the only Indian sportsperson to make it into the Top 10 list. It is worth noting that former India captain MS Dhoni has slipped away from the Top 10 most valuable celebrities.
India’s top 10 most valuable celebrities
Virat Kohli (Cricketer valued at $237.7 million), Akshay Kumar (Actor valued at $118.9 million), Ranveer Singh (Actor valued at $102.9 million), Shah Rukh Khan (Actor valued at $51.1 million), Deepika Padukone (Actress valued at $50.4 million), Alia Bhatt (Actress valued at $48.0 million), Ayushmann Khurrana (Actor valued at $48.0 million), Salman Khan (Actor valued at $45.0 million), Amitabh Bachchan (Actor valued at $44.2 million) and Hrithik Roshan (Actor valued at $39.4 million).
Brands that Virat Kohli endorses
Virat Kohli is definitely the undisputed face of cricket in this modern era and this doesn’t come as a surprise of him being the most marketable cricketer in the world. The brands which have the Indian captain as their promoter/ ambassador are Audi, Puma, One8, Colgate, Hero Motocorp, Wrogn (for which he is the co-founder), MRF, Boost Energy Drink, American Tourister, Manyavar, Tissot, Too Yum, Muve Acoustics, Sun Pharma - Volini, Amaze Investors, Shyam Steel, Mobile Premier League, Google Duo, Myntra, Himalaya, Wellman, IQOO, Blue Star, Vicks, Uber, Remit2India, Philips and Valvoline are some of the major brands that he's currently connected with.